战略计划

参看

战略管理

工商模型

SWOT分析

参考资料

Bradford and Duncan,, Simplified Strategic Planning,(Chandler House, 2000)

Kono, T. (1994) "Changing a Company"s Strategy and Culture", Long Range Planning, 27, 5 (October 1994), pp: 85-97

P. Kotler, "Megamarketing", Harvard Business Review, (March--April 1986)

J. Naisbitt, Megatrends: Ten New Directions Transforming our Lives, (Macdonald, 1982)

T. Levitt, "Marketing myopia", Harvard Business Review, (July--August 1960)

M. Lorenzen, "Strategic Planning for Academic Library Instructional Programming." Illinois Libraries 86, no. 2 (Summer 2006): 22-29.

L. Fahey and V. K. Narayman, Macroenvironmental Analysis for Strategic Management&rdquo,(West Publishing, 1986)

R. F. Lusch and V. N. Lusch, Principles of Marketing, (Kent Publishing, 1987)

外部链接

Associations and Professional Societies

Association for Strategic Planningis a non-profit 501(c)(6) professional organization whose mission is to enable people and organizations to succeed through improved strategic thinking, planning, and action.

文献

Planning for Governmental Agenciesis a resource that provides an article for public-sector planning by the National Endowment for the Arts.

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